Internet Marketing 101 – Lead Generation, Building An Email List, & Email Autoresponders

email marketing funnelI’m sure you’ve experienced this at some point. You landed on a web page, filled out a form, and then were redirected to a “Thank You” page or some other page, and then also received an email (and maybe even a phone call) with additional information.

Maybe you didn’t realize what was happening at the time, but what you experienced was a marketing technique/strategy. This isn’t a “bad” thing or something slimy or sneaky that people are doing. It’s an effective strategy.

The truth is, 98% of people that land on your website will not be ready to make a purchasing decision right then and there. If you want to do business with your website visitors, you need to have a have to capture their information, so you can follow up. Marketing studies have shown:

  • 2% of sales are made on the 1st contact
  • 3% of sales are made on the 2nd contact
  • 5% of sales are made on the 3rd contact
  • 10% of sales are made on the 4th contact
  • And 80% of sales are made on the 5th-12th contact!

If you’re not capturing your website visitors information and following up, you could be missing out on up to 98% of your potential sales.

In the video below I explain the simple process of using a lead capture page and automating the follow up process.

This simple lead capture concept can be applied to many different scenarios. Basically, anytime you send someone to a website for the first time, send them to a lead capture page. Once you have their email address you will be able to direct them to any other website or page that you want to in the future by sending them an email.

Now some of you might be thinking to yourself, “this all sounds great Marcus, but I absolutely NO CLUE how to set any of this stuff up.”

My advice is to take some time to figure it out. You have 2 options. You can learn how to set this stuff up yourself, or you can pay someone to set it up for you.

There are tools available that make setting up a lead capture page and email autoresponder very easy. The 2 tools that I use and recommend are:

  1. Leadpages – Create professional looking lead capture pages in minutes. No programming knowledge needed.
  2. Aweber – The BEST email autoresponder service on the planet. Try it out free for 30 days!

(*Note – Leadpages and Aweber integrate seamlessly with one another.)

SEE ALSO – Better Than Business Cards – Aweber APP

Are You Using A Saw Or An Axe?

You could chop a tree down with hammer, but it would probably take you 30 days to do it…

With a saw, it would take you 30 minutes.

When it comes to generating leads online and building an email list, a lead capture page and autoresponder IS your “saw”…

Let me explain…

For example, let’s say I’m generating 10 leads a day, and follow up with a daily email to each lead.

(*Quick tip…1 email a day may seem like overkill…but it’s been proven effective.)

Over the course of 10 days, that would add up to 100 leads, and over 1000 emails being sent out!

1000 EMAILS IN ONLY 10 DAYS!!! (Ain’t Nobody Got Time For That)

email marketing

Could you imagine sending out 1000 emails over the course of 10 days, one by one?

Even if you copied and pasted that would take forever and a day….

PLUS, it’d be nearly impossible to keep track of each lead and which email to send out on what day… my brain hurts just trying think about what it would take to try and do it all manually.

Now picture this…

Imagine writing an email once, and having it go out on autopilot, to hundreds, even thousands of people.

And… my example above is just for 10 days, at 10 leads a day. Over time, and as you start to generate more leads per day, all of your numbers start to go up and up.

The concept behind a lead capture page is really the beginning of understanding internet marketing, building a list, and how your list is an actual asset that you OWN.

Think about this, how much would you pay someone to monitor your email inbox, 24 hours a day, 7 days a week, and immediately reply to all of your incoming leads. And then keep track of your leads, and follow up on a set schedule and consistent basis?

Because this is what an autoresponder does for you.

Do you want to learn how to set up your own lead capture page?

Here are the 2 tools I use and recommend:
1.) AweberTest out Aweber for FREE for 30 days!
2.) Leadpages – Easily create professional looking lead capture pages and “Thank You” pages with Leadpages. Being able to create your own lead capture pages anytime you want can be very powerful. If you come up with an idea, you can have a page and an ad up and running within a hour.

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