Basic Lead Capture Page Format
In this post I’m going to be answering the question, “what is a lead capture page?“, and explaining the basic concept behind them. The concept is actually pretty simple. A lead capture page is any webpage that can capture the site visitor’s name, email address, and phone number. Capturing your website’s visitors information is vital because without it, it is impossible to follow up. And if you’re not following up, you’re LOSING sales and signups. Consider these statistics:
(According to the DSA marketing studies have shown):
- 2% of sales are made on the 1st contact
- 3% of sales are made on the 2nd contact
- 5% of sales are made on the 3rd contact
- 10% of sales are made on the 4th contact
- And 80% of sales are made on the 5th-12th contact!
The numbers don’t lie, the fortune really is in the follow up!
If you’re not following up, according to the numbers above, you’re missing out on potentially 98% of your sales. This is why having a lead capture page is so important. It’s really become a very basic internet marketing strategy. In the video below, I explain in depth exactly what a lead capture page is, how it works, and the power of using an autoresponder to follow up with your leads.
Do you need help setting up a lead capture page?…I can set one up for you for FREE…Click Here!
A Few Lead Capture Page Design Tips
Keep you lead capture page as simple as possible, don’t give out too much information. You want to get your visitor curious a nd interested to see what is on
the next page or “behind the door”.
Try to keep the page “above the fold”. This means that when a visitor lands on your page, they can see the entire page, they don’t need to scroll down to get to
any of the content.
Depending on what you are marketing, video of yourself can be very effective. If you have video of yourself on a webpage, and then you call your leads, they feel
as if they already know you. They will have seen your face, and heard your voice. Plus, there is something powerful about seeing someone on video, it gives you “star power” and will brand you as a leader immediately.
When creating a lead capture page, don’t over think it. Put yourself in your visitor’s shoes. Does your headline peak your curio sity? If you landed on your own page, would you fill out your form? Ask yourself these simple questions to determine if your Lead Capture Page will convert.
