How Should I Approach My Warm Market?

When joining an MLM, the first thing we are asked to do is to make a list of every person that we know. I’ve found that most new distbutors are not willing to do this. There are many reasos why people don’t want to to this, it can just be awkward and people don’t want to try and push products on people that they know and potentially ruin friendships. I understand why people are hesitant to approach their warm market

What makes this even more difficult is that we all have a friend that we know would be awesome in MLM. We know they have what it takes and have the potential to be a top earner in any company, but for whatever reason, it is not for them. They don’t understand the business model and have no desire to learn about it. The are happy and content with where they are in life. As much as you want to, don’t keep pushing your MLM on them, it is nearly impossible to change someone’s mind. If someone isn’t hungry and motivated to work the business, they are destined for failure anyhow. And those are the type of people you are looking for and want to work with, those that want to make a change, are motivated, and will be coach-able and willing to learn.

Here is great way to approach your warm market and let them know about your new MLM business. It is important to contact everyone that you know and let them know what you are doing. The people on your list don’t need to buy anything from you, and don’t need to join your business, but they MUST know what your business is. The purpose is to get the people that you know, to refer you to the people that they know. This can be much more powerful and effective than getting your Aunt Margie to join you in your business, who signed up only because she wants to make you happy.

Think about it, if you know a 100 people, who all know 100 people, you can potentially be the go-to-guy/girl for whatever your business is for that circle of 10,000 people.

Here is an example of what you might say to your Aunt Margie at the family Thanksgiving dinner:

Your aunt Margie says, “well hello there sweety pie, what’s new with you?”

And you reply,”Hi aunt Margie, I’m running my own home based business where we provide services and widgets for people looking for reliable services and widgets. Will you do me a small favor to help me out?

Aunt Margie answers, “Sure honey, what can I do for you?”

And you say, “If you ever come across anyone that is looking for services and widgets, give them my number, direct them to my website, and give them my card”. (Hand aunt Margie a few of your business cards to give out.)

Margie says, “of course I will, in fact, I was just talking with Bertha over at the salon on Tuesday and she mentioned she was looking for some new widgets, I’ll have her check out your website.”

Can you see how the simple request for referrals can be much easier and less awkward than trying to get someone to join you in your MLM business. People will be happy to help you out. I am always referring people I know to others when it comes up in conversation. For example, if someone needs a new roof done, I tell them to call up my roofer friend Bob, if someone needs a mortgage, I give them my mortgage guy Pat’s information. Word of mouth referrals happen all of the time and can be a very powerful way to grow your business.

Be proud of the business your are in, let everyone know, ask them to refer you if they ever come across someone looking for what you are providing. The family member or friend you informed about your business will probably go home and check out your website anyhow, if they are interested, they’ll let you know. This is a very simple and effective way of approaching your warm market. Remember, you don’t need them to join your business, but your do need their referrals, which are probably better to have anyway.

CloudZow Review

If you are looking for a CloudZow review you are in the right place. First let me start out by saying that I’m not a CloudZow affiliate or in any way tied to them. It is hard to find a real unbiased CloudZow review because everything you come across will be from a CloudZow affiliate trying to get you to join them in the business, so they will hype up the opportunity and service tremendously.

An Unbiased CloudZow Review

I originally received an email about this, “once in a lifetime”, “GROUND FLOOR”, opportunity and to be honest, it sounds great. But just about every business opportunity sounds great. The guys and girls behind these new business opportunities are marketing geniuses and know how to effectively use direct response marketing in their copy-writing and videos.  This is a great skill to have and these tactics definitely work, but for someone like myself that is familiar with these tactics and have seen them many times before knows that it is all hype. My first gut feeling about CloudZow is skepticism, but I could be wrong.

CloudZow provides a backup service for your computer so that you don’t lose any valuable information if it crashes. The cost of the service is only $5. At the time of this writing the company is still very new, it has only been out a week, so a true CloudZow review will be impossible to find. I’m sure no affiliates have been paid yet, and it is impossible to know how well the backup service really works.

CloudZow Review – A Few Red Flags

There are a few red flags that go up for me which is why I am giving a somewhat negative CloudZow review. The first red flag is that there is no cost to take part in their business opportunity. The problem I see with this is that there will be many people joining for free just to try and make money, with no intention of actually paying for the service. This will lead to a lot of people building a large team, but with no sales or volume being generated, which ultimately is a waste of time for everyone. One major improvement the people over at CloudZow could make is to require that anyone who wants to take part in the business opportunity must also be a paying customer. One easy way for an affiliate to solve this problem is to make a requirement for anyone that wants to join their team, must pay for the service. Create a higher point of entry so you don’t waste your time with people that aren’t serious. If someone won’t pay $5 a month to try out the service, they are most likely a waste time anyway. This will also set a precedent and your team members will follow suit and only allow paying customers to join. This will insure you build a team of paying customers and that volume is being generated within your organization.

Another thing that makes my CloudZow review not so positive is that it is a “Virtual Product”. This is always one of the things to look out for when choosing a home business to be a part of. Typically you want to work with a company that has a real, tangible product. However, with technology these days, I think it is possible to have a legitimate business with a virtual product. There are virtual products that provide an actual use. The main question you need to ask yourself before joining CloudZow is, would I pay for this product even if I wasn’t involved with business opportunity? If the answer is no, then you probably should not join.

In conclusion to my CloudZow review, I just want to make it clear that most people will fail with this business. That doesn’t mean that it is a scam or not a legitmate business. This is just the nature of the business. In fact, 96% of all new businesses fail within the first 10 years. Starting a business is challenging and if you don’t have a specific plan to follow, you’re doomed for failure. If you have a way to generate consistent leads, you should be able to make money with CloudZow, or any business.

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Stand Out From The Crowd

Many people have negative preconceived notions on what network marketing, mlm, direct selling, or whatever you want to call it, is all about. There are many people who automatically think, “pyramid scam”, when they here those dreaded 3 letters, MLM. I’m sure you already know this, but in case you don’t, MLM stands for multi level marketing. It gets this name because as a distributor for a company, you get paid on multiple levels within the organization that you create.

Most of the people that associate MLMs with “pyramid scams” are people that are uninformed on how the business model actually works. They are closed minded people and no matter what you tell them, they just won’t get it. These are the type of people you don’t want to work with and definitely don’t want to join you in your MLM business. There is enough information out there, and anyone with half a brain can do some research and find out the legitimacy of the the MLM business model.

There are many people who join a MLM with false hopes and dreams. They expect it to be “easy money”, and when they find out that real work is actually involved, they give up and quit. Then they blame their upline, they blame the company, they blame the entire industry as to why the failed. They go around talking badly about network marketing, when the reality is that it was their own fault that they failed.

Network marketing gives someone to the potential to earn a lot of money, but that doesn’t mean it is going to be easy. It is just like any other job or career. It takes effort and hard work to succeed. It takes time to learn and acquire the skills necessary to be a top earner in this industry. No one just walks right in and is immediately earning 6 figure a year. So if you decide to join a network marketing company, be prepared to put in the effort required, it is definitely worth it.

Now that I talked about some of the reasons people see MLMs as bad or negative, I’m going to tell you a simple way to get past that. It can be hard to hear friends and family tell you that you are dumb for joining, those are the people the closest to you and it is only natural to seek their support and approval. Often time a spouse doesn’t “get it” either and might think you are wasting your time, which can be a difficult thing to go through. If it is a spouse, try to educate him/her on how the business model works. There a ton of third party tools available that explain how the network marketing business works and the benefits of it. As for everyone else in your life that doesn’t agree with your decision, use that as fuel to succeed. Work your hardest to prove them wrong. You will get the last laugh and that can be a very motivating thing to shoot for. In the end, when they see your checks, they will be asking, “hey, how can I get involved with this?”

Photo credit: Image: jscreationzs / FreeDigitalPhotos.net

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Never Pay For Someone to Join Your Business

I’m going to get right to the point. You should never, under any circumstances, pay for someone’s start up into your networking marketing business. The is a newbie mistake and I’ve often seen newbies in the industry offering to “pay your way in”.

There is really no reason to ever pay someone’s start up fee into your network marketing business, if you do this you might as well just flush your money down the toilet. At least that way you could turn it into a cool youtube video or something. If someone doesn’t have the money to get started, which is normally a very small amount, the chances are almost 100% that they will not be of any value to you and your business. With no money invested, they have absolutely nothing to lose and will not take the business seriously.

There will be people who ask to have their start up fee paid for, and then promise to go out and sponsor 50 people into the business, and sell 100 orders of whatever product it is that you are selling. As a newbie you will be eager to get someone enrolled in your business, and this will all sound good, but don’t make the mistake and fall for this person’s promises, you will just be disappointed.

There is a low start up fee to get enrolled in any business, this is just how it works and is the cost of doing business. If someone doesn’t want to pay the start up fee, forget about them and move on to the next person. The fact of the matter is if someone is genuinely interested and serious in joining you and your business opportunity, they will find a way to pay for the start up costs.

In general, I already think the start up costs are already too low for most businesses. The low sign up fees attract the wrong kind of people, which are people looking for quick cash or some kind of get rich quick scheme. These people sign up, and expect money to fall from the sky into their lap. When they realize that real work and effort is involved, they end up quitting and it is a waste of their own time and their sponsors time.  I also think that with little money invested, people don’t treat the business as seriously as if they had invested $10,000 to $100,000 to get started. When someone has something to lose they will usually do anything and everything they can make make their business work. Because the risk is so low in the network  marketing industry, people typically give minimal effort and don’t succeed. Then these same people blame their upline, blame the company, blame the entire industry in general, and blame everything except for the real cause, which is themselves.

The bottom line is…don’t ever pay someone’s way into you business, you’ll end up regretting it.

Image: anankkml / FreeDigitalPhotos.net

Reading Is A Key To Success

Building a network marketing business is both easy and hard. I know that is a contradictory statement, but let me explain. Now when I say “building a network marketing business”, I’m referring to being a distributor for an existing company, not starting a brand new network marketing company from scratch, because that is extremely hard to do. I wanted to clarify that so there is no confusion.

Anyhow, building your business with a network marketing company is easy because it is something that anyone can learn to do. The skills it takes to be successful are all learnable skills. Some may argue this point, but I genuinely believe that with effort, anyone can be successful in the network marketing industry. As “newbies” we all suck and are clueless as to where to begin, but with consistent work, the skills needed to be successful will grow. The key words in the previous 2 sentences are “effort” and “consistent”. Anyone can give effort, which is really just another word for “try”. And being consistent takes discipine, which can be tough, but there are certain steps you can take in your daily life to insure you stay consistent in your efforts.

Do not sign up as a distributor for a network marketing company under the impression that is going to be “easy money”, because it won’t be. If you’re new to the industry, you will for sure struggle for your first year. This industry is just like anything else, it takes time to learn how to effectively do things. You will have to learn marketing, and how to talk to people. You don’t walk into any profession or job and are instantly an expert, why would network marketing be any different. Expect to struggle at first and expect to put in the time and effort needed to learn and acquire the skills necessary to be successful.

The formula for success is actually pretty simple. It comes down to taking the necessary steps and actions that will make you successful on a consistent daily basis, year after year. Every successful person, in any industry will tell you that it takes time to get to that point. People just don’t wake up one day at 45 years old and are successful. These people have taken the consistent daily actions needed to be successful. If you are spending 5 nights a week at the bar, or playing video games for 5 hours every night, you are not on a course to success. Those are the actions of unsuccessful people. You need to evaluate your everyday daily activities and if what you are doing is not helping you reach your goals in some way, give up that activity and trade it in for something else more productive.

So what are the activities of successful people?

If you are lost and have no idea of what types of things to do to put you on the path to success, I would first recommend reading a self help, or motivational book of some kind for a minimum of 30 minutes a day. This alone can have a great impact on your success and outlook on life. By reading reading just 30 minutes a day, 7 days a week, you will for sure finish 1 book a month. Over the course of a year you will have read 12 motivational books which will for sure have some impact on the way you decide to live your life. A good book to start with is The Slight Edge By Jeff Olson.

It really doesn’t matter what industry or business you are in, surround yourself with successful people, and do what they do, and overtime, you’ll see the results they see.

The key is to stay consistent and realize you won’t see results overnight. Things take time to develop. It takes time to learn new things and how to best apply the things you have learned. Many people give up way too soon. There will come a point where you want to give up, but if you stick with, when the majority of others would give up, you will be happy that you did.